Public Relations and Communications Seminar

Public Relations and Communications Seminar

VENUE: Nairobi

BACKGROUND

Communication is an important function in Management because every administrative function and activity requires some form of direct or indirect communication. It is defined as the process of transmitting information and common understanding from one person to another. Communication can be done internally or externally. Every person, s communication skills affects both personal and organizational effectiveness. Therefore every organization should strive to empower its workforce with effective communication skills in order to succeed. Especially written communication is considered as the best way to communicate. Many people are intimidated by writing.

Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public whose success or failure depends, By Broom (2009).

COURSE OBJECTIVES

  • Explain to explain what is meant by the word “communication”
  • Identify the main elements in the communication process
  • Identify factors affecting effective communication
  • Describe the pitfalls to avoid in written communication
  • Identify the challenges in written communication
  • Apply active listening in the working environment
  • Describe the functions of public Relations

COURSE CONTENT

  1. Communication
    • Elements in communication
    • Factors affecting communication
    • Why written communication
    • The writing process
    • Errors to avoid in written communication
    • Challenges in written communication
    • Adhering to communication principles
    • Active listening

b). Public Relations (PR)

  1. Competency functions
  2. Four step process functions
  • Other functions
  1. Issues management
  2. Crisis communication
  3. Review of PR terms.
  • Golden Rules of PR

 TARGET GROUP

  • People working in front office
  • Supervisors
  • Managers
  • Other Staff Handling Customers in any organization.

 

Cost: 20,000.00


 

How to apply

All candidates must follow the application steps where they provide their details and select units. An invoice will be sent to the email address of the applicant with payment instructions.


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