Communication is an important function in Management because every administrative function and activity requires some form of direct or indirect communication. It is defined as the process of transmitting information and common understanding from one person to another. Communication can be done internally or externally. Every person, s communication skills affects both personal and organizational effectiveness. Therefore every organization should strive to empower its workforce with effective communication skills in order to succeed. Especially written communication is considered as the best way to communicate. Many people are intimidated by writing.
Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public whose success or failure depends, By Broom (2009).
b). Public Relations (PR)
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